EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement

EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement

Sponsorships, Festivals & Fan Cons, B-to-C Events
Posted on February 28, 2017 by Kait Shea

Video game developer EA Sports kicked its Super Bowl sponsorship into high gear this year with gaming tournaments, performances by top musicians and its biggest activation footprint to date. The highlight…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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