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How Nine Brands Engaged Consumer Audiences During Social Distancing

When the pandemic shut events down, brands and properties scrambled to find creative ways to keep consumer audiences engaged without a live setting. And while there was a period of trial and error, most…

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This story appeared in the June 2020 issue
Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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