EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Fab 50 2016: Cost Containment Strategies Bacardí’s Rum Room at Art Basel: Sampling, Giveaways and a Swizz Beatz Show Bosch’s Power Tour Hammers Home Job Site Safety From Easter Eggs to Artist Impersonations, How Alteryx Shook up its User Conference