EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Executive Q&A: Inside Dos Equis’ College Football Tailgate Throwdown Campaign Five Fast Facts: Metacore’s Live Action ‘Merge Mansion’ Experience Maille Mustard Puts An Artsy Spin On Sampling EMS Sneak Peek: AT&T and Vntana Talk Creating Immersive Content Strategies