EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Pancake Selfie Tour Helps Holiday Inn Express Go Viral The New RFP: 17 Tips for Securing More Productive Agency Partnerships How TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan Experiential In… St. Louis