EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Host Michele Morrow on Diversity, Industry Growth and Event Trends in Esports Steal-Worthy Ideas from Music Festival VIP Packages Inside Facebook’s Accessible and Purposefully Thematic Internal Virtual Event Why a Vegas Hotel is Targeting the Friendly Skies