EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Three Ideas to Leverage Local Businesses for Your Events SXM Media ‘Passes the Mic’ to Women Executives at its CES Podcast Studio Activation Live From EventTech 2017: What You Missed on Day Two Best Places to Work in Events: Our Q&A with Facebook’s Head of Events