EM All Access: 8 Minutes with Heineken’s Pattie Falch Video Gallery Posted on May 28, 2015 by Event Marketer In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Photo Tour: Audi Russia Transforms an Auto Launch into a Three-act Circus EM@: Spring Break, Panama City Beach EM All Access: Inside UFC’s RFID-Driven Sin City Takeover Inside a Virtual Whiskey Crowd-Blending Event Designed to ‘Lift Spirits’