EM All Access: 8 Minutes with Heineken’s Pattie Falch Video Gallery Posted on May 28, 2015 by Event Marketer In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles EM@: Consumer Electronics Show 2013 CES 2017: Scenes from the Show Floor in Las Vegas Toyota’s Hotel Tacoma Adventure Influencers Land on the Oregon Coast Programming SXSW: Dell Speaks to Creators with Story-Driven Demos