EM All Access: 8 Minutes with Heineken’s Pattie Falch Video Gallery Posted on May 28, 2015 by Event Marketer In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Experiential Drive-thrus in the Age of COVID-19 Super Bowl LII: Schwan’s Celebrates 65 Years With a 40-Foot Tailgate Truck Tower Inside The Macallan Manor, Attendees Embark on a Multisensory Journey Honda’s ‘Virtual Adventures’ Could Inspire Your Hybrid Event Strategies