EM All Access: 8 Minutes with Heineken’s Pattie Falch Video Gallery Posted on May 28, 2015 by Event Marketer In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Watch: Stella Artois Partners with John Legend to Capture the Sound of Stars New Video Series: EM All Access with Joe English Video Recap: The 2024 Experiential Marketing Summit Honda’s ‘Virtual Adventures’ Could Inspire Your Hybrid Event Strategies