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Posted on April 30, 2014 by Rachel Boucher

How do you turn a stunt into a viral sensation? Five tips from WestJet Airlines.

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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