ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground

ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground

Sponsorships, Pop-Ups, Photo Gallery, B-to-C Events, Technology
Posted on January 8, 2018 by Rachel Boucher

ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland, a multisensory playground that celebrated Afrofuturism while generating buzz for the new…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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