EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max B-to-C Events Posted on July 19, 2021 by Kaylee Hultgren Barlow offers insights on the brand’s ‘Gossip Girl’ premiere event, Gen Z and shareability Following the Monse fashion show, premiere attendees headed up to the roof for an afterparty… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:360-degree video, fashion show, Gen Z, tv show experience, livestreaming, HBO Max, Executive Chats, Gossip Girl, Monse Related Articles Nine Ways Brands Leverage Music to Draw Millennials Clear Channel Unveils Digital Dunk Tank The Intel Learning Lab Tour Gives Students High-Tech Educational Experiences Study: Event Marketers Make Some Shifts for 2019 in What They’re Measuring and How