Executive Q&A: Lexus Goes ‘All In’ on Gaming With a Concept Car Designed by Twitch Users

B-to-C Events
Posted on August 30, 2021 by Kaylee Hultgren

How the automaker is appealing to a whole new generation of car buyers
To engage younger consumers and support the launch of its 2021 Lexus IS sports sedan, the luxury carmaker recently staged a pair of…

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