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How Fenty Beauty Engaged 300 Influencers with Drive-Thru Sampling

B-to-C Events
Posted on October 5, 2023 by Rachel Boucher

“This product is all about convenience—it’s quick and easy to use, has a match for everyone, and makes your beauty routine that much easier. We wanted editors, influencers and consumers alike to…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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