Festival Q&A: Chevy Talks Trucks, Tunes and Why Authenticity Matters

Festival Q&A: Chevy Talks Trucks, Tunes and Why Authenticity Matters

Festivals & Fan Cons, B-to-C Events
Posted on July 3, 2018 by Kait Shea

Chevrolet’s recent VIP “Boots on Stage” event just outside Stagecoach Festival served as a celebration of its 100-year history and an avenue for engaging young consumers. But more than anything,…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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