Frozen Kettlebells: Fitness Fans Take on Under Armour’s 'Ice Gym'

Fans Put Under Armour’s ColdGear Apparel to the Test at the World’s First ‘Ice Gym’

Photo Gallery, Pop-Ups, B-to-C Events, Technology

Posted on December 4, 2018 by Kait Shea

Even the toughest fitness buffs struggle to stay active in extreme temperatures, so to tout the benefits of its UA ColdGear apparel, Under Armour did something extreme, too. Enter: the world’s first…

Tags:Experiential Marketing Companies, Event Marketers, projection mapping, multisensory, event marketing, fitness event, Event Marketer, Under Armour, Event Agency, ice gym, Event Marketer Magazine, ColdGear, EventMarketer, UA ColdGear Experience, Experiential Marketing Agency, heat map, Event Agencies, Dick's Sporting Goods, Event Marketing Magazine

Fans Put Under Armour’s ColdGear Apparel to the Test at the World’s First ‘Ice Gym’

Related Articles

Pin It: Pinterest Inspires Wellness With Digital Program, Pop-Up

CES 2017: Twitter’s Head of Global Events Wants to Go ‘Bigger, Deeper, Brighter’

EM Executive Chat: Six Questions with Visible’s CMO

Web 2.0