Frozen Kettlebells: Fitness Fans Take on Under Armour’s 'Ice Gym'

Fans Put Under Armour’s ColdGear Apparel to the Test at the World’s First ‘Ice Gym’

Photo Gallery, Pop-Ups, B-to-C Events, Technology
Posted on December 4, 2018 by Kait Shea

Even the toughest fitness buffs struggle to stay active in extreme temperatures, so to tout the benefits of its UA ColdGear apparel, Under Armour did something extreme, too. Enter: the world’s first…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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