Even the toughest fitness buffs struggle to stay active in extreme temperatures, so to tout the benefits of its UA ColdGear apparel, Under Armour did something extreme, too. Enter: the world’s first…
![Frozen Kettlebells: Fitness Fans Take on Under Armour’s 'Ice Gym'](https://www.eventmarketer.com/wp-content/uploads/2018/12/under-armour_coldgear-2018_3-1280x881.jpg)
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