Bonnaroo and Festival Culture

Four Lessons on Festival Culture

B-to-C Events
Posted on December 28, 2015 by Rachel Boucher

In the counter-culture period of my life all conversations led to Bonnaroo. From high school through college, and a couple years after that, my East Coast peers and I all wanted to caravan to Tennessee…

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This story appeared in the December 2015 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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