Four Ways Chevy Evolved its 2018 CMA Fest Sponsorship Program

Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program

Video Gallery, Sponsorships, Festivals & Fan Cons, B-to-C Events, Technology
Posted on August 8, 2018 by Rachel Boucher

A tablet-based game let fans race against time and each other to guess songs.[/caption]
Among the summer’s biggest festivals is the Country Music Association’s CMA Fest in Nashville, which took place…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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