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Four Ways To Leverage The Element Of Surprise In Events

B-to-C Events, B-to-B Events
Posted on July 29, 2014 by Rachel Boucher

For its latest campaign, The Surprise Inside Project, Cracker Jack surveyed 1,000 parents nationwide to find out what makes a memorable family moment. Nearly three-quarters of American families said the…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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