f’real Targets Gen Z with a Digital Event, Influencer Partnerships and a TikTok Challenge B-to-C Events, Technology Posted on July 13, 2020 by Kait Shea f’real’s Alec Ledbetter hosted influencers including musician Jibrizy.[/caption] On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted its first… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:Gen Z, Instagram, social media strategy, TikTok, virtual event, f'real Related Articles iVillage and AmEx Talk About Teen Money Matters Four Ways Campari Took a Values-driven Approach at Tales of the Cocktail Q&A: Heineken’s Pattie Falch on What’s Brewing for 2017 Nine Experience Design Trends from CES 2019