f’real Targets Gen Z with a Digital Event, Influencer Partnerships and a TikTok Challenge B-to-C Events, Technology Posted on July 13, 2020 by Kait Shea f’real’s Alec Ledbetter hosted influencers including musician Jibrizy.[/caption] On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted its first… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:Gen Z, Instagram, social media strategy, TikTok, virtual event, f'real Related Articles High Brew Targets an Unlikely Audience at SXSW: Roadies Bacardi Mixes Beats To Build Brand Preference Field Report: How Money20/20 is Banking on Disruption Air France Brings French Culture to New York