Fruit of the Loom last month promoted its no ride-up boxer briefs by creating a fictitious brand of plastic pants that showcased the benefits of its undergarments. The spoof campaign, which was designed…
![Guerrilla Stunt Fruit of the Loom](https://www.eventmarketer.com/wp-content/uploads/2015/06/fruitoftheloom_plastique_2015-1280x886.jpg)
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