FX Treats Random New Yorkers To Lavish Upgrades

B-to-C Events
Posted on June 25, 2014 by Rachel Boucher

To promote the premiere of its new drama series “Tyrant,” FX from June 18 to June 24 transformed everyday experiences into lavish indulgences for unsuspecting consumers across New York City. The series,…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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