From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was along for the ride. Now, settle in and buckle up as we take you through our favorite activations from this year’s show. (For more scenes from the event, check out our video recap.)
Automotive Trends:
- Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths
- How Automotive Experiences are Catering to Shifting Consumer Trends
