aol programmatic upfront 2014

AOL’s Programmatic Upfront During Advertising Week

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Posted on January 8, 2015 by Rachel Boucher

Last year AOL aimed to lead the programmatic movement by “disrupting” Advertising Week with a first-ever Programmatic Upfront, showcasing the future of digital ad-buying software for 700 guests. This…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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