Five Insights from General Mills on Creating Experiences for Gaming Audiences

Sponsorships, B-to-C Events, B-to-B Events, Technology

Posted on August 12, 2019 by Kaylee Hultgren

Among CPG brands capitalizing on strategic gaming partnerships is General Mills, whose most notable gaming-centric brand Totino’s sponsors two 100 Thieves esports teams. The brand has established…

Tags:Esports Business Summit, Event Marketer, CPG, Event Agency, Fortnite World Cup, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, esports, Event Agencies, Twitch, Event Marketing Magazine, gaming, Experiential Marketing Companies, experiential marketing, Event Marketers, event marketing, Gen Z, activation

Five Insights from General Mills on Creating Experiences for Gaming Audiences

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