General Motors Shifts into Drive at Olympics

B-to-C Events
Posted on February 23, 2010 by Dan Hanover

General Motors Canada is using the Winter Olympics to show off its full fleet, promote the upcoming launch of the eco-friendly Volt and drive leads.
The automotive sponsor (associated with the Games since…

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Dan Hanover
Posted by Dan Hanover

As founding editor of Event Marketer and Event Design magazines, Dan is one of the leading voices and a trusted resource within the event ma rketing community. Dan has an extensive background in covering the marketing and event field, having held senior editorial positions at PROMO Magazine and Sales & Marketing Management prior to founding Event Marketer and Event Design.
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