Halloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat

Halloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat

Stunts, Sampling, B-to-C Events
Posted on November 1, 2018 by Rachel Boucher

Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,” it creates a natural opportunity for brands to infuse a little fun and engagement…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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