The scene inside the Friskies Create & Taste Kitchen, where cats are "in charge."

Celebri-cats Help Friskies Drive Product Trial

Pop-Ups, Sampling, B-to-C Events
Posted on August 28, 2015 by Rachel Boucher

Friskies leveraged a little friendly feline competition between social media “celebri-cats” Grumpy Cat and Nala Cat to promote its varied cat food products on Aug. 20 in New York City. The Friskies…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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