For its 13th year as official malt beverage sponsor of the Coachella Valley Music and Arts Festival, Heineken traded in its signature on-site domes for Heineken House, a hub where consumers experienced…
![](https://www.eventmarketer.com/wp-content/uploads/2014/04/heineken_coachella2_2014-1280x893.jpg)
© 2024 Access Intelligence, LLC – All Rights Reserved. |