Heineken Activates a Kinetic Dance Floor

Heineken’s Kinetic Dance Floor Lights up Coachella

Sustainability, Sponsorships, Festivals & Fan Cons, B-to-C Events
Posted on May 11, 2016 by Rachel Boucher

With a kinetic dance floor generating power for the experience, Heineken threw a lively house party at Coachella in its Heineken House. The activation, which included live shows and historical touches,…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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