Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Four Insights on How the California Consumer Privacy Act Will Impact Event Marketers Photo Tour: The ‘Hunger Games’ Exhibition Fan Fest Scottsdale Scores With Sports Fans Crocs’ Funway Runway Digital Configurator Makes A Splash