Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Study: Event Marketers Make Some Shifts for 2019 in What They’re Measuring and How Sperry Embarks on a User-Generated Content Adventure Testing Out Disney World’s RFID MagicBand HBO Live Wires the Hall of Faces from ‘Game of Thrones’ at SXSW