Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Shape Mag Celebrates Turning 30 in Style Acura’s Sundance Experiences Extend Beyond Park City Throwback Events Promote JetBlue’s Service to Palm Springs Xfinity Touts Tech With Couch-To-Concert Sponsorship