Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles A Compendium of Curiosities: HBO Activates a Premium Unboxing Experience to Promote ‘The Nevers’ Reddit’s CES 2024 Experience Gives Brands a Key to Context Family-friendly Events: Three Lessons from Crayola’s Colorful Pop-up ‘Reunion’ Deciding Whether to Lease or Buy Mobile Marketing Vehicles