Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Omen by HP Shifts its Focus from Competitive to Casual Gamers at TwitchCon Disney Gives Back to Generous Consumers Protecting Your Sports Sponsorship Investment Research Shows Men and Women Navigate B-to-B Exhibitions Differently