Book Excerpt: Decoding the Irrational Consumer

How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’

B-to-C Events

Posted on March 2, 2018 by Kait Shea

How primal instincts affect consumers’ purchasing behaviors

In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts…

This story appeared in the May 2016 issue

Tags:Event Marketer, neuroscience, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Event Marketers, neuromarketing, event marketing, heuristics

How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’

Related Articles

Paramount+ Offers up Three Insights on Engaging Pop Culture Fandoms

French’s Pop-Up with Tom Colicchio Encourages Consumers to Dump Mayo

Pepsi Brings Halftime Hype to Small Town U.S.A.

New York Red Bulls Open Fan Zone at New Jersey Stadium