Book Excerpt: Decoding the Irrational Consumer

How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’

B-to-C Events

Posted on March 2, 2018 by Kait Shea

How primal instincts affect consumers’ purchasing behaviors

In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts…

This story appeared in the May 2016 issue

Tags:Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Event Marketers, neuromarketing, event marketing, heuristics, Event Marketer, neuroscience, Event Agency

How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’

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