honda_adventures-2020_1-

Honda’s ‘Virtual Adventures’ Could Inspire Your Hybrid Event Strategies

Video Gallery, B-to-C Events, Technology
Posted on July 20, 2020 by Rachel Boucher

Event marketers are leaning on social media more and more as they navigate a new and, hopefully, temporary world of digital experiences. Honda’s summer campaign, Honda Virtual Adventures, is an example…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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