Hot Wheels Activates a Multi-Generational Strategy at the Canadian Auto Show

Hot Wheels Activates a Multi-Generational Strategy at the Canadian Auto Show

Trade Shows, Photo Gallery, B-to-C Events
Posted on March 1, 2018 by Rachel Boucher

To celebrate its 50th anniversary and remain top of mind among electronics-loving kids and adults after the holiday toy season, Hot Wheels drove its “challenge accepted” brand message to the Canadian…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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