With 20 million media impressions and a 100 percent sentiment score, Kia Motors’ Inspirationally Crafted event series is a hit with African-American consumers. The series, which launched last April with…
![Kia and Uptown: Inspirationally Crafted Events 2015-16](https://www.eventmarketer.com/wp-content/uploads/2016/02/Kia-inspirationally-crafted-events-2016_2.jpg)
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