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How Toys ‘R’ Us Could be Saved by Experiential in Retail

B-to-C Events, B-to-B Events
Posted on October 10, 2018 by Rachel Boucher

Brick and mortar retailers have faced increasing competition from online retailers for some time, but Toys ‘R’ Us became a poster child for the issue, and its ripple effects across an industry,…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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