How HP Turned Product Demos into Participatory Journeys at Panorama Festival

How HP Turned Demos into Journeys at Panorama

Photo Gallery, Sponsorships, Festivals & Fan Cons, B-to-C Events, Technology
Posted on November 10, 2016 by Rachel Boucher

Immersive technology, multisensory art installations and an engagement strategy that touched several generations catapults HP’s Panorama Festival sponsorship
 
The interior of The Lab served as…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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