Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations Sponsorships, B-to-C Events, Technology Posted on December 27, 2016 by Sandra O’Loughlin Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the Feb/March 2016 issue Tags:sports sponsorship, 3D, digital activation, fan engagement, gesture control, RFID Related Articles Esquire Network Offers Shaves At Outside Lands Women in Events Special Report: The Big Career Conversation SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines DaimlerChrysler Expertly Mixes Media Stunts with Consumer Engagements