Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations Sponsorships, B-to-C Events, Technology Posted on December 27, 2016 by Sandra O’Loughlin Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the Feb/March 2016 issue Tags:RFID, sports sponsorship, 3D, digital activation, fan engagement, gesture control Related Articles Inside Amazon Web Services’ Booming Tech Conference Nielsen’s Esports Global Managing Director Dishes on Data, Diversity and Events Wilson’s Mobile Museum Offers Consumers an Intimate Look Inside the Football The Brief: Germ Zones and Cardmember Cafés