Eight Multisensory Event Strategies

Irvine Marriott Unveils a Redesign with a Multisensory Event Series

Media Events, Photo Gallery, B-to-C Events, B-to-B Events, Technology
Posted on June 13, 2017 by Rachel Boucher

To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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