JetBlue Disruptive Marketing

Watch JetBlue’s Digital Stunt Come to Life

Stunts, B-to-C Events, Technology
Posted on July 1, 2015 by Kait Shea

JetBlue over one weekend in May pulled the old switcheroo on New Yorkers, capturing their attention with a virtual storefront experience featuring a “digital” crewmember—who ultimately revealed she…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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