Music Festival Activations: Inside Kia and SiriusXM’s Human Car Wash

Music Festival Activations: Inside Kia and SiriusXM’s Human Car Wash

Photo Gallery, Sponsorships, Festivals & Fan Cons, B-to-C Events, Technology
Posted on October 7, 2019 by Rachel Boucher

If there’s one consistent theme at summer music festivals, it’s sweat. So, to ameliorate that pain point for EDM festival attendees, SiriusXM teamed up with Kia on a human car wash. (…Working at…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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