KLM Touts its Friendly Customer Service with a Tech-Fueled Pop-up and Guerrilla Campaign

KLM Touts its Friendly Service with a Pop-up and Street Campaign

Pop-Ups, B-to-C Events, Technology
Posted on December 15, 2016 by Kait Shea

The KLM crew could be seen holding umbrellas for pedestrians and directing traffic at busy intersections as part of a customer service-based guerrilla campaign.[/caption]
In an era when many airlines…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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