Lancôme’s Pop-up Tour Lures Millennials With Facial Recognition Technology

Lancôme’s Pop-up Tour Lures Millennials With Facial Recognition Technology

Tours, Sampling, B-to-C Events, Technology
Posted on July 11, 2017 by Kait Shea

Gestural smart mirror technology and facial recognition data delivered custom content and product recommendations.[/caption]
As an 81-year-old company, Lancôme may not be the first brand young millennials…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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