To generate buzz about its entry into the K-cup market, Italian coffee maker Lavazza activated a series of social media-driven events across New York City fromNov. 27 to 29 that invited consumers to tweet…
To generate buzz about its entry into the K-cup market, Italian coffee maker Lavazza activated a series of social media-driven events across New York City fromNov. 27 to 29 that invited consumers to tweet…
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