Levis naming rights sponsorship

Inside Levi’s 49ers Naming Rights Sponsorship

B-to-C Events
Posted on November 5, 2014 by Rachel Boucher

Jeans and football fans go hand-in-pocket. So, when it came to inking a 20-year naming rights sponsorship of the 49ers’ new stadium in San Francisco, Levi Strauss & Co. didn’t hesitate to go for…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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