LG Demonstrates How ‘Ballers’ Entertain with its Craft Ice House Pop-up

LG Demonstrates How ‘Ballers’ Entertain with its Craft Ice House Pop-up

Pop-Ups, B-to-C Events, Technology
Posted on September 30, 2019 by Rachel Boucher

The event touted LG’s new refrigerator with a dual ice maker that creates spherical craft ice for cocktails and mocktails.[/caption]
Tapping into its consumer passion points surrounding home entertainment,…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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