Life is Good Revives its Mobile Tour Strategy

Life is Good Founders Anchor a New Mobile Tour Strategy

Tours, B-to-C Events
Posted on January 11, 2016 by Rachel Boucher

Retail brand Life is Good, whose goal is to spread positivity through its happy face logo and charitable missions, is known for its proprietary events like the Life is Good Festival held in its home state…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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