March of Dimes' First Experiential Activation Helps Drive an 80th Anniversary Rebranding

March of Dimes’ First Experiential Activation Helps Drive an 80th Anniversary Rebranding

Cause Marketing, Photo Gallery, B-to-C Events, B-to-B Events
Posted on March 16, 2018 by Rachel Boucher

March of Dimes, like most nonprofits, has through the years relied on a traditional calendar of galas, dinners and auctions to support its awareness and fundraising missions. But for its 80th anniversary,…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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