Nutrition Brand Maxitone Mixes Fitness with Shopping

B-to-C Events
Posted on March 5, 2013 by Rachel Boucher

Nutrition brand Maxitone, maker of protein shakes and bars for women, activated a temporary brand environment at the Westfield London shopping center atrium from Feb. 1 to 17 to support its Thank You Protein…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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