McDonald's Cooks up a Personalization Strategy

McDonald’s Gets Personal at its Worldwide Convention

Conferences, Trade Shows, B-to-B Events, Technology
Posted on October 26, 2016 by Sandra O’Loughlin

From audience interaction to customized maps, McDonald’s helped conference attendees get up close and personal.[/caption]
Every two years, McDonald’s restaurant owner/operators, suppliers and…

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This story appeared in the August 2016 issue

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