How to Gain Ground on Millennials

B-to-C Events
Posted on April 6, 2017 by Rachel Boucher

Inside three brand programs that captured the nuances of Gen Y
 
Clear as day, I remember sitting in sixth-grade English watching the teacher scrawl some kind of code across the blackboard with the…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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