Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Green is the new red Cool Effect Addresses Climate Change at SXSW Custom Rides Take Center Stage at SEMA How Tequila Cazadores Leverages the Mexican Calendar for Events in the U.S.