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How a Mixed Event Strategy Helped Energize Reign Total Body Fuel’s Brand Launch

B-to-C Events, Technology
Posted on May 4, 2020 by Kait Shea

The rising number of consumers pursuing a balanced lifestyle has created a seismic shift in the wellness space, spawning new categories of health and fitness-based products and services—and an array…

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This story appeared in the March 2020 issue
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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