Go Green and Go Hybrid B-to-C Events, B-to-B Events Posted on January 28, 2010 by Sonia Andresson-Nolasco “IF YOU BUILD IT THEY WILL COME.” Hold up creepy voice in the background building it is simply not enough anymore. With building costs rising companies are thinking up ways to build booths… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools B-to-B Stunts: Aristocrat Teams Up with Tim McGraw at G2E Stunts: Speight’s Sets Sail To London To Deliver Beer To Mates