Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools

Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools

B-to-C Events, B-to-B Events, Technology
Posted on April 16, 2019 by Kait Shea

Since the dawn of event marketing, one of the industry’s greatest challenges has been proving the ROI of live experiences. It’s something brands and agencies still struggle with today, but as the technology…

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This story appeared in the March 2019 issue
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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